Why is SEO Necessary?

search engine optimisation

Search Engines are essentially ‘blind.’ So whilst a Search Engine can read text, it can’t ‘see’ images, audio or video content. For a Search Engine to be able to make sense of the content, fundamental SEO techniques must be applied to any Website build from the very start.

What Do Search Engines Do?

Search Engines crawl through billions of web pages to index and store the content, ready to deliver back relevant search results when a user enters a search query into a browser. So one of the first tasks She Codes will undertake after launching a Website is to submit a site map to the Search Engines. This gives them a friendly nudge that your site has changed, tells them what they should find and that they should come take a look.

So What Is SEO?

SEO techniques add information behind the scenes to help Search Engines.

Once a Search Engine has a better idea of what your site content is about, it can then go about the business of matching your pages to search requests. If your page is thought to be a close match, you’ll achieve a higher Search Engine ranking position (SERP) and hopefully land on the coveted first page of search results.

SEO can become a very complex and daunting task, and you may choose to employ a third party SEO specialist further down the line to help boost your Website’s rankings in search results. However, there are some relatively simple guidelines that She Codes applies to help get results and make sure that Search Engines understand what your site is about.

  • A strong Information Architecture to organise the content with a good link structure will help a Search Engine find all of your website’s pages and content.
  • She Codes will work with you to carry out some keyword research to generate a list of suitable long tail keywords that can be matched to relevant pages within your Website, not forgetting to check on your competition at the same time.
  • This list will then be referenced by She Codes to create the two important SEO factors – page titles and page description meta tags. Each should be unique and carefully worded to match the desired search phrase and reflect the content of the individual page.
  • She Codes will apply the same principles when naming any imagery before uploading to the site, making sure they include alt text so that search engines can understand what the photos contain.
  • She Codes will keep all important content text based and provide transcripts for video and audio content if they contain key phrases that you want to be indexed.
  • Finally, She Codes will include rich snippets to help Search Engines identify what type of content a page has.

Social Media Sites are Search Engines Too

Search Engines might not necessarily look at how popular your Social Media accounts are, so the number of likes or followers may not have any effect on SEO. But Social Media platforms are Search Engines themselves too. In fact, YouTube is now the second largest Search Engine behind Google. So it’s good practice to make sure your profile is fully completed and optimised. Likewise, you can apply SEO principles to the content you share across social media platforms. This is why you will often hear the phrase ‘content is king’ and is also why your Website must co-exist with some form of online marketing activity to promote your proposition.

Let’s Get Optimised

If you’d like to improve your site’s performance, or get SEO right from the start, please get in touch.

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