Popular Social Media Accounts For Business
Here’s a highlight of the most popular social media platforms to help you decide which are best for you.
Facebook is still one of the biggest social networks, with 43% of the UK population actively using their accounts. Use it to share posts, photos, videos and run promotions. Facebook advertising allows you to be very precise about your target market and maximise your budget spend. Its demographics are a fairly even split between male and female, with the larger age range falling in the 25-34 age group.
Twitter’s great fun and very easy to use. Post Tweets (0r messages) of up to 140 characters (including the spaces). Use #hashtags to create a tweet around a particular keyword or topic. User age range is predominantly 18-44 and again, evenly split between genders. Almost 80% of users access twitter on smartphone. If you’re not mobile ready but your marketing relies heavily on twitter, you really need to get responsive.
Pinterest is an online pin board where content is entirely image based. You can pin your own images, repin images from other users and group both pins and repins onto boards. The key is to make sure each of your own product or service pins link back to relevant pages on your Website. Users are mainly female so if your client base is female and/or your product is visual, you should definitely be making the most of Pinterest.
Now this one’s a tough call at the moment because there’s quite a few changes afoot. March 2015 saw the announcement of Photos and Streams whilst May 2015 has seen the introduction of Google+ Collections. The idea behind grouping posts into Collections is not too far removed from the idea of grouping pins on Pinterest. But with a male skewed demographic it would seem whilst the girls pin it, the guys collect it. Definitely a ‘watch this space’ platform for the moment. Changes aside, if you are a local business it’s well worth claiming your free listing and optimising your page over on Google My Business. This can make a real positive boost for your results in Search, Maps or Google+.
LinkedIn is the platform of choice for the Professional. It is of course, a business networking site and naturally has an older demographic with over 70% above 35 and a slightly male bias.
Instagram, Tumblr & Flickr
All, like Pinterest, are photo sharing platforms so first point is you need to be able to take a good pic. But choosing which to use largely depends on what you are trying to achieve. Hootsuite has quite a good summary to help you decide.
YouTube or Vimeo?
These are the two big names you will always hear for video sharing. Whilst YouTube is the larger and therefore will give the wider coverage, the Vimeo player does have a more elegant feel and the platform is advertising free for the end viewer. Again, it’s important to know what you are trying to achieve and then compare that with the features that each offer before you decide.